Brand System
Verana Ventures Brand Guidelines
Reference for anyone working with the Verana Ventures brand. Logo usage, color palette, typography, and voice.
01 — Logo
The V Mark
The Verana V mark is a geometric letterform rendered in Gold (#A8C846). It is used as the primary brand symbol across all touchpoints.
Lockup Variants
The wordmark uses Playfair Display SC with the V mark. Two orientations are available.
Usage Rules
- Use on black or ivory backgrounds
- Maintain clear space equal to mark height
- Use the Gold (#A8C846) fill only
- Rotate or skew the mark
- Change the mark color
- Place on busy backgrounds
The V mark should not be used smaller than 24px in digital or 8mm in print.
02 — Color
Color Palette
The palette balances neutral warmth with sharp accents. Gold is the primary brand color. Accent red is used sparingly for CTAs.
Page backgrounds
Light text on dark, borders
Primary dark, headings
Body text default
Secondary text
Brand mark, primary accent
Eyebrow text, labels
CTA highlights, contact
03 — Typography
Type System
Three typefaces form a clear hierarchy: a display serif for headlines, a neutral sans for body, and a monospace for labels.
Playfair Display
The infrastructure of tomorrow.
Used for headings, page titles, and the wordmark. Small caps variant (Playfair Display SC) for brand lockups.
Inter
Strategic capital advisory for climate, grid, and industrial technology companies navigating capital raises, partnerships, and M&A.
Default body text, descriptions, and interface copy. Clean and neutral.
JetBrains Mono
CAPITAL ADVISORY · 01 · MARKET DYNAMICS
Eyebrow labels, section numbering, CTA buttons, and data-oriented typography. Always uppercase with wide tracking.
04 — Voice
Brand Voice & Tone
Verana Ventures communicates with clarity and conviction. The tone is direct, technically informed, and free of jargon.
Principles
- Clear over clever. Say what you mean. Avoid marketing flourishes.
- Technically grounded. Show understanding of the systems, not just the market.
- Confident, not loud. Authority comes from precision, not exclamation marks.
- Human scale. Advisory is personal. Write like one professional to another.
Word Choices
- positioning
- capital raise
- technically complex
- climate, grid, industrial
- acquirers
- synergies
- fundraising round
- cutting-edge / disruptive
- HPC, abbreviations
- stakeholders
Core Messaging
The infrastructure of tomorrow, financed with the discipline of today.
Strategic capital advisory for climate, grid, and industrial technology companies. Verana helps technically serious founders sharpen positioning, prepare investor materials, and run focused fundraising, partnership, and M&A processes across the UK and Europe.
05 — Assets
Downloadable Assets
All brand assets are maintained in the repository under brand-concepts/assets/.
